With less than four days before Apple’s next product keynote, the speculation on the web regarding the rumored iWatch is at a fever pitch. There are plenty of mock-ups, but not a single leaked image. For some in the tech world, the absence of a leak is concerning. Has Apple figured out a way to keep a tight lid on their product pipeline? Recent leaks of the iPhone 6 would lead us to think no. So, if Apple can’t stop the leaks from happening, then the one question that must be asked is: “Does the iWatch even exist?”
Some are speculating that the iWatch rumors are merely a ruse to divert attention from the actual project they have been working on, the iWatch Smart TV. This seems less likely. Keeping a project of this magnitude under wraps would be even more difficult than preventing a smart watch leak. On the other hand, if rumors of the iWatch Smart TV were true, then Apple is having one heck of a laugh.
Many tech companies have developed their own smart watches and raced them to market to get a head start over Apple. So far, none of these devices have managed to inspire much enthusiasm among consumers. The only bright spot is Google’s attempt with Android wear to provide a decent platform for companies to build from.
Rumors of an Apple wearable have been on the net for several years now, but what that wearable is nobody truly knows. Apple has gone to great lengths developing this product. We assume that it will be the best in its class or perhaps in a class all of its own. By leaking rumors of the iWatch, they forced the competition to play their hand while Apple kept theirs close to the chest. Apple has the opportunity to learn from the missteps and failures of companies like Pebble and Samsung and perfect the product themselves if at all possible.
Traditionally, Apple’s products often set a new standard for similar products developed by other companies. The iPhone was not the first smartphone.The iPad was not the first tablet computer. However, they were so well designed and so popular that some would never believe that similar products came before it.
Of course, it is possible that on September 9th, Apple will reveal the much rumored iWatch. If they do, it may be a desperate act of control in the form of an official leak. Rumor has it that production of the iWatch has not even begun. If this is the case, then Apple wants to control the launch so badly that they are willing to lift the cover themselves instead of having some random blogger do it for them.
The iWatch may not be available to consumers as soon as we would like. Some are even speculating that we may have to wait until 2015. Nevertheless, it is almost guaranteed that Apple will unveil something very special during the September 9th event. Perhaps Apple has found a way to keep a tight lid on their latest product, and we are in for a very special surprise.